The Lion’s Den is a community-driven organization based in Alexandria, Virginia that provides dance-related classes, wellness workshops, and events within an inclusive environment.
Led by a community of creatives, they strive to provide a nurturing environment that focuses on every student’s physical and mental well-being. Their goal is to become a safe space where students can utilize dance, art, movement, and wellness as vehicles of expression and witness their inner and outer transformation.
The Lion’s Den Dance Studio
Branding
Social Media
Video
The Lion’s Den wanted to build out a consistent and recognizable brand that could stand out among the other dance and wellness studios in the DMV (DC, Maryland, Virginia) area.
01. the challenge
Role
Creative Director
Year
2016–2021
• The Lion's Den •
Connect | Create | Collaborate
• The Lion's Den • Connect | Create | Collaborate
02. the approach
I wanted to create a brand that was as dynamic and unique as the teachers and students that represent the studio. Focusing on movement as a core theme, I paired a vivid color palette with rounded abstract shapes to help convey a fun explosive brand.
03. Social Media
Here are some Instagram post flyers I’ve designed for the studio throughout my time on the team. I really enjoyed seeing the brand evolve and it had taken me a few years to settle on a style that I found best suited the energy of the group.
04. video
As creative director, I led the initiative to incorporate more video and motion design work into TLD’s marketing.
